There are between 350 and 400 million small and medium businesses (SMBs) worldwide. They account for 90 percent of all businesses and approximately 44 percent of the global gross domestic product (GDP). SMBs are the cornerstone of every community and the lifeblood of the global economy.
While the past few years have been challenging for SMBs, there are also extensive signs of growth and opportunity in the space. SMBs have grown during the pandemic—in fact, more were created in 2021 than since 2005—and not just by necessity. Many found it an opportunity to become their own boss, create new products and services, and build a future that works for them.
This huge opportunity is why I recently joined Microsoft to lead SMB marketing for Microsoft 365—an area I’ve been passionate about since watching my parents run their own small business from home. Whether it’s classic mom-and-pop corner stores or tech startups, Microsoft is building products to help SMBs grow customers and scale their business while under economic pressure.
All around us, pressures in the economy are requiring companies of all sizes to continue to drive growth while managing costs. One way to achieve this is by centralizing your business technology with Microsoft 365—use Microsoft Word, Excel, PowerPoint, and Microsoft Teams to help meet your business goals and reduce costs without sacrificing productivity.
In celebration of Small Business Saturday, for a limited time, Microsoft is offering SMBs in the United States a 10 percent discount off their first full year of Microsoft 365 Business Standard or Microsoft 365 Business Premium so they can create and share professional documents, host online meetings, and collaborate in real-time, with the peace of mind that comes with built-in security features for remote work. Terms and conditions apply.
Historically, SMBs have had to rely on several point solutions—none of which were an ideal fit for their unique needs. The demand for a tailored, integrated solution is real.
According to a recent Forrester study commissioned by Microsoft, nearly 65 percent of SMBs prefer to purchase software solutions as a package, in a “suite of solutions” that meets all their business needs.
Microsoft 365 brings these solutions together into one integrated experience that delivers on the power of the cloud and makes it easier for employees to work from anywhere while reducing costs and administration overhead. Microsoft 365 is a cost-effective, secure cloud solution that includes the tools small businesses require to run their growing businesses, reach new customers, and collaborate with employees, partners, and customers from virtually anywhere.
Microsoft 365 brings together the familiar Microsoft 365 apps—such as Word, Excel, and PowerPoint—to help you create professional, branded documents, share them internally and with customers, and store them securely in the cloud.
SMBs have rapidly adapted to the new reality of remote work. Microsoft 365 makes this possible for employees to easily meet, collaborate, and communicate with their team and their customers wherever they are, all in one single place. Customers can use Teams to chat, host online meetings and video calls in real-time, as well as schedule and manage appointments, and get professional email capabilities from Outlook.
The last few years have seen an increase in cyberattacks targeted at SMBs. Microsoft 365 helps to safeguard devices and data from cyber threats with built-in security features such as access control and email protection. Microsoft 365 Business Premium includes additional advanced security features, all while keeping IT complexity to a minimum, so business owners can keep their companies protected even without a dedicated IT staff.